Beauty in the Unexpected
Simple watch Co. x Braer Studio
In case you hadn’t noticed, flower arranging in Australia got a makeover a few years back.
“We’re really into ikebana, which is the Japanese style of floristry,” says Azzmin Francis of Braer Studio. “It’s more of an art practice, where the composition is about the outline, so it’s often about what isn’t there in the final shape that becomes important."
Gone are the customary bouquets in full bloom and short stem roses, replaced by simple arrangements of leaves, stems, petals and buds – even the occasional vegetable – that form a more minimal and precise approach. Guided by beautiful design, premium materials and precision workmanship, Simple Watch Co applies a similar approach to the tradition of making timepieces; each of our watches are a study in restrained style and clear purpose, it’s what we choose to omit that makes them unique.